Privacy policy

Your data.
Your rules.

We believe privacy is a right, not a feature. Last updated: 30 July 2026

1. Introduction

At Rento, your privacy is important to us. We are committed to protecting your personal information and handling it with transparency. This policy explains how we collect, use, store, and safeguard your data when you use our website, apps, or services. By using Rento, you trust us with your information, and we take that responsibility seriously.

Registered address: 80 Strand Street, Cape Town, South Africa.

2. Who Does This Policy Apply To?

This Privacy Policy applies to you if you are:

  • A visitor to our website, mobile site, or apps
  • A customer (tenant) using our products or services
  • An estate agency, landlord, property manager, or agent using our platform
  • Anyone who contacts us by phone, email, SMS, or in person

3. What Personal Information We Collect

We collect different types of personal information depending on how you use our services. This includes:

  • Automatically collected information when you visit our website (e.g., IP address, browser type, device information, cookies/analytics data)
  • Information you provide during registration (e.g., name, email address, phone number, password)
  • Information you provide when placing a listing or making an enquiry (e.g., property address/details, rental preferences, photos/uploads)
  • Optional/voluntary information (e.g., from surveys, promotions, feedback, or additional profile details)

This does not include anonymous, de-identified, or aggregated statistical data, nor information you share publicly (e.g., in public forums or open chat features).

4. Acceptance of This Policy

By using our website, products, or services, you agree to this Privacy Policy. If you do not accept these terms, please do not use our services.

  • You must be at least 18 years old or have the legal capacity to enter into contracts.
  • You may only provide your own personal information or information you are authorised to share (e.g., when initiating tenant screening on behalf of someone else).

5. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on our website (and notified via email or in-app where material). The updated version will apply immediately unless otherwise stated. Your continued use of our services after changes are posted constitutes acceptance of the updated terms.

6. How and Why We Collect Information

We collect and process your personal information for legitimate purposes, including:

  • Providing and improving our products and services (e.g., processing property listings, facilitating tenant enquiries/bookings, generating screening reports)
  • Marketing and communications (with your consent, we may send promotions, newsletters, or property alerts; you can opt out anytime via 'unsubscribe' links)
  • Business operations (e.g., analytics, system improvements, audits, fraud detection)
  • Legal and compliance obligations (e.g., preventing fraud, responding to claims, meeting regulatory requirements such as POPIA)
  • Customer support (e.g., responding to queries, recording calls for quality/training purposes)

Specific triggers include: registering an account, listing a property, using payment gateways (via secure third-party processors), requesting/completing tenant screening (e.g., ID/credit checks), subscribing to alerts, or browsing our site (via cookies and similar tools).

7. When We Share Your Information

We do not sell your personal information to third parties. We may share it only when necessary:

  • With other divisions/companies in our group (for support, joint services, or fraud prevention)
  • With trusted service providers (e.g., payment processors, IT/hosting providers, credit bureaus, data analytics tools) under strict confidentiality agreements
  • With regulators, law enforcement, or authorities when required by law, court order, or to protect rights/safety
  • With business partners (e.g., for tenant screening services or integrated features)
  • In the event of a merger, acquisition, or sale of assets (to potential/new owners)

We may share anonymised or aggregated statistics (e.g., market trends) with advertisers or partners, but never identifiable personal data.

8. How We Protect Your Information

We use appropriate technical and organisational measures to secure your data, including:

  • Encryption (in transit and at rest where applicable)
  • Access controls and authentication
  • Regular security assessments, penetration testing, and monitoring
  • Staff training on data protection

No internet-based system is 100% secure—transmitting data carries inherent risks—but we strive to minimise them and comply with industry standards and POPIA requirements.

9. Keeping Your Information Accurate

We aim to maintain accurate and up-to-date information. You can review, correct, or update your details anytime via your account dashboard, by emailing us, or contacting support. We may request identity verification before processing changes to protect your data.

10. How Long We Keep Your Information

We retain personal information only as long as necessary for the purposes outlined (e.g., providing services, legal obligations). Once no longer needed, it is securely deleted or anonymised. Retention may continue if required by law or with your consent.

11. Transfers to Other Countries

Data may be stored or processed outside South Africa (e.g., cloud servers in other jurisdictions). We ensure adequate protections (e.g., standard contractual clauses or equivalent safeguards) to maintain your privacy rights, in line with POPIA cross-border transfer rules.

12. Your Rights to Update or Remove Information

Under applicable laws (including POPIA), you have rights to:

  • Access your personal information
  • Request correction or deletion
  • Object to processing (e.g., for marketing)
  • Withdraw consent where processing is consent-based

Submit requests via your account or by contacting our Information Officer. We may require proof of identity and respond within legally required timeframes (e.g., 30 days under POPIA).

13. Third-Party Links

Our site/services may link to third-party websites (e.g., payment gateways, credit bureaus). We are not responsible for their privacy practices—review their policies separately.

14. Contact Us

For questions, concerns, access requests, complaints, or to exercise your rights, contact our Information Officer:

Email: hello@therento.com

We are committed to resolving privacy matters promptly and transparently.

This policy complies with South Africa's Protection of Personal Information Act (POPIA) and aligns with international best practices for rental platforms. If your operations expand internationally, additional notices may apply. Thank you for trusting Rento with your information.

Still have questions?

Our support team is here to help you with any questions or concerns.